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The latest from the LEWIS blog

Interactive Infographic – A Journey through the B2B Multichannel Buying Cycle

As marketers, we know the B2B path to purchase is more complicated than ever before. Our new interactive infographic follows Alex, a typical B2B buyer through the path to purchase (helped along by marketer-extraordinaire Alexis!). From the moment Alex’s alarm goes off, he’s thinking of an email from his boss. Luckily, Alexis is helping out […] Read more…

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