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The latest from the LEWIS blog

Listening to Images – Why Tracking Social Media Snaps is Vital

Visual social media is about to get a lot more interesting Marketers have a huge blind spot when they’re monitoring and analysing social media conversations. For years we’ve been using text-analytics to track and understand what’s being said about brands, or topics, within social media discussions. We use keyword searches to find the mentions that […] Read more…

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Multichannel Marketing: Deliver Campaigns with Impact

From Measurement to Management